by Sam Kessenich | Apr 3, 2026 | Paid
The Evolution of Digital Advertising: From Hyper-Targeting to AI-Driven Campaigns TLDR: Digital advertising on Meta and Google has fundamentally shifted from manual audience targeting to AI-driven campaigns. The platforms are more automated and more powerful than ever...
by Sam Kessenich | Jan 9, 2026 | Marketing Insights
(…and why it’s smart to audit both) Digital marketing can take you far. It can expand your reach, get you in front of your ideal audience, elevate your brand, and articulate what makes you different. But no matter how strong your SEO, PPC, social media,...
by Sam Kessenich | Nov 18, 2025 | Marketing Insights
While a lot of strategies and tactics may be changing, the fundamentals continue to stay the same: know your audience. What I’m preaching to my team is that deep audience understanding drives everything – from knowing the right content to drive an SEM strategy to...
by Sam Kessenich | Nov 25, 2025 | SEO
It’s 7:30 on a Tuesday night at the start of summer in 2018. It’s been sunny and warm, and at this time 4.4 million blog posts have been written today alone. The amount of content that’s pouring into the internet is increasing on a daily basis, and it’s up...
by Sam Kessenich | Nov 25, 2025 | Paid
Previously published in National Shoe Retailers Association MagazineWith the expansion of the number of digital ads, the increase in Google profits, and the advertising landscape only becoming more competitive, it can be surprising to learn that five retail...
