91% Increase in Total Conversions

When the time came to start driving more business from their website, the business owners asked RyTech to help them bring their SEO practices up-to-date.

Client Overview

THE MIDWEST’S PREMIER DRIVING SCHOOL

With over 30+ locations, Top Driver Driving School offers more driver education classes and driving lessons than any other driving school in the Midwest. We give you the flexibility to choose the driver education classes that best fit your schedule, from teen driving to adult driving school to driver education online.

SEO Optimization Project

The Challenge

The driving school’s website performance wasn’t where it needed to be. Site analytics showed that visitors had to navigate through several pages before “landing” on the information they were looking for—and the location pages, designed to help potential customers reach their final online destination (that is, driving lesson registration), weren’t always the first-stop.

Our Solutions

The RyTech team performed a detailed technical audit of the website, noting opportunities to apply on-page local SEO elements that would bring the pages into search engine result rankings. This, of course, would drive more location-specific search traffic to the site and lead to more conversions.

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Increased Website Users

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Increased Website Users

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Increased Website Users

The Results

The individual location targeting efforts resulted in significant increases in keyword rankings, which led to more users, more new users, and more conversions. This means that people searching for the driving school’s services were being directed to the right pages at the right time—and they found the information they were looking for, including registration links, in less clicks. Overall, customers’ search-to-conversion experience was enhanced, a factor that search engines (and business owners) like to see!

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