New Website + SEO

Project Overview

MicroSynergies is a microbial biotechnology company specializing in the procurement, formulation, scientific research, import, export, and blending and packaging of beneficial organisms.

MicroSynergies /came to us for a few reasons to start off. They initially wanted to talk to us about them not being able to be found on search engines, even after being a business for nearly half a year. They also didn’t love the look of their website and wanted some professional pictures. So we got to work! We took a bunch of new pictures for use on their website and social, redesigned their website with their mobile heavy audience, and completely reconstructed their SEO efforts. We were able to double their traffic within just a couple of months, and greatly increase overall user experience on their site!


Organic Website Traffic Increase


Organic Ranking Keywords


Organic Website Traffic Increase

The Results

When we started talking with MicroSynergies, the first they wanted was increased traffic to their website. They didn’t understand why they weren’t ranking on search engines and they felt that their traffic was overall fairly low.

We dove into the back end of their site and helped confirm this theory. Most of their website wasn’t completed for SEO sake, especially on the back end. We completed research to figure out how coffee lovers were using search engines in the Racine area, and we implemented our findings. Within a couple of months, we were able to increase the organic traffic they were getting by over 300%!

They also wanted to highlight their organism library more effectively so our team designed a custom approach and template for their internal team to add organisms while keeping a branded look and feel.


A great team to work with! They reimagined our website to be modern and easier to navigate. Highly recommended working with Team RyTech!

Katie Bomher, CEO

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