by Sam Kessenich | Apr 3, 2026 | Paid
The Evolution of Digital Advertising: From Hyper-Targeting to AI-Driven Campaigns TLDR: Digital advertising on Meta and Google has fundamentally shifted from manual audience targeting to AI-driven campaigns. The platforms are more automated and more powerful than ever...
by Sam Kessenich | Nov 25, 2025 | Paid
Previously published in National Shoe Retailers Association MagazineWith the expansion of the number of digital ads, the increase in Google profits, and the advertising landscape only becoming more competitive, it can be surprising to learn that five retail...
by Sam Kessenich | Nov 25, 2025 | Featured, Paid
Google is why I have trust issues. Over the past few months we’ve been doing some interesting Responsive Search Ad (RSA) testing for clients. For those of you who don’t know, RSAs are the new Google Search Ad format, asking you to upload up to 15 headlines and up to...
