Day in The Life of a Social Media Associate

Day in The Life of a Social Media Associate

By: Claire Hamilton Since I live in Chicago and probably have a Vitamin D deficiency, I bought a sunrise alarm clock to wake me up each morning with the sounds of gentle waves and a warm LED light. Yes, I totally feel like I’m at the beach.  Today, my sunrise alarm...
Becoming a Data-Driven Marketer

Becoming a Data-Driven Marketer

By: Owen Hawver What does it mean to be data-driven? Companies are adopting data-driven marketing strategies in order to better understand their customer base and improve profitability. Data-driven marketing involves making decisions based on the analysis and...
Preparing for the Google Analytics 4 Takeover

Preparing for the Google Analytics 4 Takeover

Important news for anyone with an active website! By: Walton Kay Anyone who has been paying attention to SEO industry updates has probably been hearing rumblings about Google Analytics 4 (GA4) since it was originally scheduled to launch in October 2020. However, in a...