Background
When the time came to start driving more business from their website, the business owners asked RyTech to help them bring their SEO practices up-to-date.
Visitors weren’t getting to the information they needed fast enough
Website’s location pages tracked low traffic—and low conversions
Website lacked strong on-page SEO
Challenges
Solutions
The driving school’s website performance wasn’t where it needed to be. Site analytics showed that visitors had to navigate through several pages before “landing” on the information they were looking for—and the location pages, designed to help potential customers reach their final online destination (that is, driving lesson registration), weren’t always the first-stop.
The RyTech team performed a detailed technical audit of the website, noting opportunities to apply on-page local SEO elements that would bring the pages into search engine result rankings. This, of course, would drive more location-specific search traffic to the site and lead to more conversions.
Results
%
Increased Website Users
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Sessions Increased By
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Conversions Increased By
The individual location targeting efforts resulted in significant increases in keyword rankings, which led to more users, more new users, and more conversions. This means that people searching for the driving school’s services were being directed to the right pages at the right time—and they found the information they were looking for, including registration links, in less clicks. Overall, customers’ search-to-conversion experience was enhanced, a factor that search engines (and business owners) like to see!
Ready To Get Started?
Our award winning team of digital marketing experts is ready to take your business to the next level. We'd love to have an introductory conversation with you to see what your needs are, what your goals are, and whether we'd be a good fit to partner with you.