Background
When a healthcare non-profit focused on supporting the families of children with rare diseases needed fresh ideas and professional marketing expertise to help them drive an “awareness week” campaign, they called on RyTech.
Time-sensitive opportunity to further the organization’s mission
Internal team needed a digital strategy to go “above and beyond”
Existing Marketing Campaign Materials were ready for an update.
Challenges
Solutions
Thinking ahead to their annual “awareness week” promotion—established to spread the word about their community and mission—the organization’s marketing team knew they wanted to build off the success of previous campaigns.
Already very active on email and social media, they needed a new perspective to help them build more awareness and drive more engagement than ever before.
The RyTech team evaluated the organization’s existing campaign assets as well as their social media and email activity to identify areas for improvement. They recommended the creation of clearly identifiable and customized graphics to support a re-tooled month-long social media blitz and email campaign.
For an added twist during the “awareness week” itself, the initiative was dedicated to retweeting and sharing posts from around the globe.
Results
%
Increased Website Impressions
%
Boosted engagements By
%
New Facebook Fans Gained
In a month, more people visited their website and engaged with their social media community than previous campaigns—raising awareness of their important work that touches the lives of so many.
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