Comprehensive Digital Marketing Services For Law Firms
Lawyers and law firms understand the importance of leveraging their online identity for new client acquisition. Even with referral traffic, potential clients are still turning to the internet for some due diligence and insight before picking up the phone and retaining an attorney. Marketing to potential clients in the legal industry has pivoted to a digital-first mentality and being found above the fold is more important now than ever.
When speaking with attorneys, especially in consumer-facing practice areas (i.e. personal injury, criminal defense, family law), we hear and know that competition is high and breaking through the noise is of utmost importance. These law firms are often faced with high costs per click on a PPC (pay per click) campaign and tough competition for organic search result rankings. In an effort to maximize ROI (return on investment), law firms need to justify marketing spend with increased call volume and new potential cases.
Pay Per Click
Investigate and implement specific targeted keywords around practice areas you wish to grow lead volume, lower cost per click, and lower cost per acquisition to remain in front of high intent audiences.
Develop specific paid social campaigns around specific practice areas and target effectively in specific geographic areas and demographics for increased ROI.
Optimize your website for short and long tail keywords with relevant search volume for attorney names, practice areas, and frequently searched keywords. Maximize your local business listings to increase Local SEO rankings.
Highlight your attorneys and staff by telling the story of your firm through social media. Share your relevant results and key differentiators. Use your existing network to build awareness of your business, so that when they are looking for legal advice, they turn to you.
RyTech has experience and success working with the following types of nonprofits:
Ready To Get Started?
Our award winning team of digital marketing experts is ready to take your business to the next level. We'd love to have an introductory conversation with you to see what your needs are, what your goals are, and whether we'd be a good fit to partner with you.