A local chiropractor came to RyTech with a rigid website built by a web developer that went out of business. The website was not employing a content strategy and was not leveraging a blog for increased organic traffic. The chiropractor was also not ranking for non-branded keywords in search engines, meaning they appeared neither in the organic 10-blue-link results nor local map pack results—crucial for a local business.
Growing Search Competition
Insufficient Online Lead Volume
Technical Website Limitations
Growing competition in the immediate area utilized both paid and organic search tactics and the ever-increasing amount of aggregators (eg. Yelp, ZocDoc) dominating search results were impeding our client’s brand growth. Outside of word-of-mouth referrals, new customers weren’t finding the chiropractor’s practice online and the business was having a hard time generating a steady, consistent source of leads and income.
The technical limitations of the previous website meant that changes to on-page text and content additions would not make a strong enough impact via search engine optimization (SEO).
A new website built on a flexible content management system (CMS) would allow our client to easily update content and also provide a mechanism to showcase thought leadership that wasn’t previously accessible on the old website.
A local SEO strategy that made review solicitation, on-page changes, name, address, phone (NAP) consistency and backlinks at the forefront would allow us to not only increase organic keyword rankings but also appear in the local map pack on a more consistent basis—maximizing real estate in search engine result pages (SERPs).
A multi-layered content strategy focusing on mid-funnel keywords allowed us to reach individuals interested in chiropractic offerings but also increased overall brand awareness with the target audience, parents and athletes of all ages. This content strategy also proved to ensure potential chiropractic clients saw our client as a thought leader in the area.
Increase in Referring Domains
Increase in New Users
Increase in Pages/Session
Increase in Keyword Ranking
After implementing our website and SEO strategy, our client now shows up first for high-intent, mid and bottom-funnel keywords in both organic search results as well as on top of the Google Map Pack.
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