RyTech announced today that Sam Kessenich has been named the digital marketing agency’s president, effective January 1, 2024. Kessenich has been with the agency since 2017 and has served in his current role as Chief Digital Officer, overseeing and innovating all client services and strategies, for the past five years.

Since Kessenich joined the agency in 2017, RyTech has grown more than 600% over those years through new customer acquisition, realignment of core service offerings, innovation in the firm’s website design capabilities, and introduction of new service offerings. In that same year, RyTech expanded from suburban Chicago to open a Milwaukee office, which now has nearly half of the agency’s team in southeastern Wisconsin.

“Sam is a first-class, award-winning digital marketer, but more than that, an innovative leader who exemplifies our firm’s core values, mentors team members, and understands the unique needs of our diverse client base,” said Beth Ryan, the firm’s chief experience officer.

Kessenich has been quoted and interviewed by major media outlets about the impact of the changing digital landscape throughout his time at RyTech, quickly positioning himself as a thought leader within the industry. Most notably, Kessenich spoke with CNBC ahead of the 2020 election regarding Facebook’s altered advertising and review process amid an uptick in political advertising that adversely affected non-political advertisers.

“Sam has consistently pushed me as the founder of our firm to evolve, grow, and try new things. This has allowed RyTech to transition into the award-winning digital marketing agency that our clients know and trust, offering comprehensive, custom-tailored solutions for each of our clients,” said Steve Ryan, founder and chief executive officer. “This is a natural next step for Sam’s leadership growth and for RyTech as a whole,” he added.

In his role as President, Kessenich will oversee daily operations, budgets, and staffing, along with analyzing key performance indicators and implementing a marketing strategy that produces a positive return on investment. Further, Kessenich will lead and motivate the entire team of digital marketing professionals. He skillfully leads the team to fulfill RyTech’s promise of exceptional customer care. Believing in the power of partnerships, Kessenich prides himself on developing long-lasting relationships and partnerships with the agency’s clients.

Commenting on this new role, Sam said “I’m grateful to Steve, Beth, and all of RyTech for this opportunity, and absolutely thrilled to step into the role of President. Our past and continued growth is only possible because we have such a strong, dynamic team of marketing professionals that I’m humbled to be leading and a diverse client base with whom we partner on custom digital marketing strategies. As we turn to the future, I’m energized by the potential of our team and look forward to both our further evolution, as well as the success of all our clients!”

RyTech’s owner and founder, Steve Ryan, will serve as the agency’s CEO, focusing on leading the strategic direction of the company and external relations.