Sam Kessenich
Chief Digital Officer
Sam graduated from UW-Milwaukee with degrees in Marketing and Economics in 2012. Since then, he’s been striving to help companies carve out their niche and increase brand recognition through digital marketing. Sam has experience growing website presence with technical optimization, keyword research, and content creation strategies. Sam also has certifications through Google in Analytics and AdWords.
What are your main responsibilities at work?
I oversee all client deliverables at RyTech. Whether it be crafting a digital marketing strategy or overseeing proper implementation, I ensure our clients are receiving maximized results and our staff has the resources they need.
What’s your favorite part of your job?
It’s never the same day to day. I’m consistently challenged to better myself, and never get bored of the work.
If you could only listen to one album for the rest of your life, what would it be?
Where The Light Is. It’s the Live in LA album from John Mayer, and half is great guitar solos.
Are you a night owl or morning person?
Both. It gets me in trouble on weekends when I stay up late and wake up early.
Favorite holiday and why?
New Years — I go off the grid for a few days every year in northern Wisconsin and it’s great.
Dogs or cats?
Dogs.
How would your third-grade teacher describe you?
A nerd. But I also had a mullet and only wore sweatpants through all of third grade so it’s well deserved.
What’s your favorite famous or inspirational quote?
“Don’t ever, for any reason, do anything to anyone, for any reason, ever, no matter what. No matter where. Or who, or who you are with, or where you are going or… or where you’ve been… ever. For any reason, whatsoever.” – Michael Scott
If you had an extra hour in the day, how would you spend it?
Hanging out with my friends & my dog — but mainly my dog.
How would you describe your perfect Sunday?
Warm and sunny is my ideal weather. A Packers game with friends (2010 season when we won the super bowl, not 2018 when we lost to the Cardinals) and just generally spending the day outside.
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