Background
Seeking to attract new customers and stay “top of mind” for existing ones, a leading distributor of corner protectors for picture frames, signs, and other flat panel applications turned to RyTech for help developing an effective newsletter-based email marketing strategy.
More consistent customer engagement.
Inconsistent Email Notifcations
Lack of Communication Planning
Challenges
Solutions
RyTech came to the table with the communications and design best practices required to make a success of a modern newsletter-based email marketing campaign. They created customized newsletters with specialized offers (e.g. purchase discounts) for each defined customer segment, and designed emails with with clear calls-to-action and corresponding website landing pages.
Leveraging leading email marketing software, the team tracked each campaign’s metrics to ensure they were delivering on the company’s engagement goals.
Results
1st General Email to Clients
%
Open Rate
%
Click Rate
Returning Customer Discount
%
Open Rate
%
Click Rate
Price Increase/Holiday
%
Open Rate
%
Click Rate
Once the new campaign was fully implemented, the improvement was immediate and the results above were realized in less than a year. The insurance company was not only saving money on the cost per conversion, but they received customer calls that were actually relevant to their service offerings. This allowed them to garner new business leads to provide necessary services to businesses in local Midwest communities.
“Email marketing is powerful because it’s easy to deploy, it aligns with customers’ digital communication preferences, and it’s measurable,” explains Steve Ryan. “Plus, today’s tools make it easy to create personalized, relevant content that can be optimized for improved results over time.”
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